tourism | Florence Daily News

TourismA returns to Florence with restored Etruscan urn

From 27 February to 1 March 2026, the Palazzo dei Congressi will host the 12th edition of the national fair on archaeology and cultural tourism.

Seven museums, 50,000 works and 3 million visitors: Florence introduces unified tickets and major restorations.

Excursions to the protected island, home to Italy’s last operating prison colony, will start on 11 April. Applications open on 23 February.

At the opening of the Anteprima reserved for the press, the 2023 vintage receives high ratings.

New data from Fondazione Destination Florence and the Centro Studi Turistici di Firenze.

Data presented at PrimAnteprima 2026 show steady production, solid US exports and organic vineyards at 38% of Tuscany’s total.

The ranking is based on the 2024 European Tourism Reputation Index by Demoskopika.

The Tuscan hill town is the only Italian destination in Booking.com’s global top 10 for 2026.

Visiting the home of Michelangelo’s David and other iconic Florentine landmarks now comes with a higher price tag.

Traffic reached unprecedented levels at both Florence and Pisa, with growth recorded in every month of the year.