At the opening of the Anteprima reserved for the press, the 2023 vintage receives high ratings.
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At the opening of the Anteprima reserved for the press, the 2023 vintage receives high ratings.
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New data from Fondazione Destination Florence and the Centro Studi Turistici di Firenze.
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Data presented at PrimAnteprima 2026 show steady production, solid US exports and organic vineyards at 38% of Tuscany’s total.
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The ranking is based on the 2024 European Tourism Reputation Index by Demoskopika.
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The Tuscan hill town is the only Italian destination in Booking.com’s global top 10 for 2026.
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Visiting the home of Michelangelo’s David and other iconic Florentine landmarks now comes with a higher price tag.
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Traffic reached unprecedented levels at both Florence and Pisa, with growth recorded in every month of the year.
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The ranking reflects visitor perceptions rather than official sanitation data.
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Mayor Sara Funaro said the city is considering new restrictions in residential areas outside Florence’s historic centre.
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Judges reject government appeal, confirming regional powers to regulate short lets.
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