More than 740 brands from over 30 countries are gathering in Florence, while new industry figures show continued pressure on Italy’s menswear sector.
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Category: Business
Gucci goes racing while Ferrari goes silent
Florence’s fashion house is heading into Formula 1 just as Italy’s most famous carmaker risks alienating its petrol-loving faithful with its first fully electric model.
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From Simone Rocha to AI matchmaking: what to expect at Pitti Uomo 110
The summer edition of the menswear trade fair will return to the Fortezza da Basso from 16 to 19 June 2026.
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Polimoda plans expansion into lifestyle studies and US presence
Niccolò Ricci outlines new courses, a US office and anniversary initiatives as the Florence-based fashion school marks 40 years.
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Cooking schools, ATMs restricted as Florence rules for centre take effect
New restrictions include limits on cooking schools, ATM installations and additional protected streets.
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A Jar in Orbit, a Tribute on Earth: Nutella Highlights Florence
After an unexpected appearance aboard a space mission, Nutella turns the spotlight back to Earth with a Florence-themed jar celebrating the city’s identity and flavours.
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Tuscany brings its wines to Vinitaly, from big names to lesser-known territories
From Chianti Classico to small inland producers, Tuscany heads to Italy’s main wine fair with a broad showcase of its wine landscape.
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Florence to host new international tourism event AURA in October 2026
The three-day B2B fair aims to position Tuscany as a key hub for high-end travel, bringing together global buyers and Italian hospitality operators.
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Florence adds seven streets to UNESCO business restrictions
The city moves to extend and tighten rules aimed at protecting the historic centre, limiting new food and retail activities and restricting relocations in sensitive areas.
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Florence loses nearly 1,000 shops in 13 years, study finds
Retail decline continues across Tuscany, while tourism-related businesses expand, especially in Florence’s historic centre.
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