FLORENCE, ITALY – The city of Florence will host The Italy-Great Britain Forum (International Cooperation for the Research of Efficiency) on 21st March 2016 in Palazzo Medici Riccardi (h. 9-13). It aims to analyse the British and Italian business models as best practices for the economic development and increasing competitiveness, and to show how international cooperation between the two countries is an opportunity to pursue ef ciency and excellence, at the same time promoting a combination of tradition and innovation.
The Conference is organized by the Italian Chamber of Commerce and Industry for the UK with the patronage of the Municipality of Florence and the Chamber of Commerce of Florence.
It is a known fact that for companies, especially SMEs, wishing to gain in strength and access global markets, the only strategy to adopt is that of international cooperation. Cooperation represents not only a development strategy, but also a tool for innovation and competitiveness. It is for this reason that there is an increasing number of regional and multinational brands alongside national ones.
The relationship between the UK and Italy is historically solid and ourishing, so much so that even between regions there are trade ows of exceptional importance. In particular, there is a privileged relationship between Tuscany and Scotland and the cities of Florence and Edinburgh, as well as Florence and London, in the following industrial sectors: Manufacturing; Health and Good Food; Fashion and Design; Research and Innovation. The academic relationship is also strong between Imperial College in London and the University of Florence.
The event acts as a platform to share experiences and create further opportunities for collaboration between the two countries, in addition to presenting cases of successful Tuscan companies with subsidiaries and/ or counterparts in the UK.
The objective of the conference is to create a desk to assist companies interested in internationalisation. The Desk will offer a speci c channel for entrepreneurs to receive a rst orientation with the market, support in the eld and bespoke services, such as partner research. As well as the interactive Q&A sessions planned for the end of each panel and the networking session, companies will have the possibility to meet executives of both the ICCIUK and PromoFirenze (a spcecial agency of Florence Chamber of Commerce) to ask for their support.
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