Pitti Immagine | Florence Daily News

Pitti Uomo Opens in Florence as Italian Menswear Faces a Challenging Market

More than 740 brands from over 30 countries are gathering in Florence, while new industry figures show continued pressure on Italy’s menswear sector.

The summer edition of the menswear trade fair will return to the Fortezza da Basso from 16 to 19 June 2026.

Nearly 200 events, 180 authors and a strong international presence at Stazione Leopolda from 27 February to 1 March 2026.

From February 7 to 9, 2026, the food fair organised by Pitti Immagine will bring more than 750 producers to the Fortezza da Basso.

Florence honours Ferruccio Ferragamo with the Fiorino d’Oro as Niccolò Ricci is appointed to lead the fashion school into its next phase.

The death of Valentino marks the end of a career that helped define international haute couture and that began in Florence.

Today, walking among the people attending Pitti Uomo, I have the feeling of witnessing a silent continuity.

The winter editions of Pitti Immagine’s fairs share the theme Motion.

Pitti Uomo 109 to focus on “Motion” and new opportunities for the industry.

While Milan is Italy’s fashion capital, every early summer the spotlight shifts to Florence for Pitti Uomo, the leading men’s fashion trade fair.