The luxury brand, founded in Florence and still deeply rooted in the city, is investing in new flagship locations.
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Tag: fashion
Pitti Uomo Opens in Florence as Italian Menswear Faces a Challenging Market
More than 740 brands from over 30 countries are gathering in Florence, while new industry figures show continued pressure on Italy’s menswear sector.
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Gucci goes racing while Ferrari goes silent
Florence’s fashion house is heading into Formula 1 just as Italy’s most famous carmaker risks alienating its petrol-loving faithful with its first fully electric model.
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From Simone Rocha to AI matchmaking: what to expect at Pitti Uomo 110
The summer edition of the menswear trade fair will return to the Fortezza da Basso from 16 to 19 June 2026.
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Florence area marks 40 years of Il Cappello di Firenze consortium
An anniversary in Signa highlights a centuries-old craft that shaped the local economy and identity. A related charity event will take place on 25 April in Florence.
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Florence names riverside square after Gucci founder Guccio Gucci
The new “piazzetta Guccio Gucci” is located along the Arno, near Ponte Vecchio, recognising the entrepreneur’s role in shaping Florence’s global image in fashion.
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Ferragamo steps down as Polimoda president, Ricci takes over
Florence honours Ferruccio Ferragamo with the Fiorino d’Oro as Niccolò Ricci is appointed to lead the fashion school into its next phase.
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Valentino Garavani, a life in fashion shaped by Florence and Tuscany
The death of Valentino marks the end of a career that helped define international haute couture and that began in Florence.
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Florence, Fashion, and Time: from Palazzo Pitti to Pitti Uomo
Today, walking among the people attending Pitti Uomo, I have the feeling of witnessing a silent continuity.
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Casentino Cloth: When a Fabric Becomes Memory — and Risks Disappearing
Arriving today in the towns of the Casentino valley in search of a coat means confronting a heavy silence.
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