Pitti W N.9, the Pitti Immagine fair-event devoted to special projects for women’s fashion will be held in Florence from 10 to 13 January 2012, concomitantly with Pitti Uomo 81.
An exclusive selection of 74 international brands will present absolute premieres of their 2012-2013 fall-winter collections and capsule collections in the Dogana on Via Valfonda, next to the Fortezza da Basso.
“Once again we are ahead of the current market trend that demands progressively earlier dates for the presentation of collections,” says Agostino Poletto, deputy general manager of Pitti Immagine. “Pitti W continues to keep ahead of the game by strategically launching previews, specific projects and capsule collections for women’s fashion at the beginning of the season when the buyers’ budgets have not yet been allocated. And in order to meet the requests expressed by many buyers, we have created an event that brings to Florence increasingly specialized collections and targeted selections of accessories that are outstanding for their quality and detail as well as their attractive quality-price ratios. Pitti W aims to consistently offer proposals that are directed towards a high level target group of boutiques and stores with a high stylistic content. This is why the proposals continue to be across-the-board, from the world of fragrances to vintage, to contemporary and most creative accessories. All shown against a backdrop designed by Oliviero Baldini”.