FLORENCE, ITALY – A collaboration between the Uffizi Galleries and the Cinello company allows the sale of some of the most iconic masterpieces that the Florentine museum hosts: among them, La nascita di Venere e La Primavera. Warning: these are not copies, but “unique digital art”.
Thanks to the collaboration between the Uffizi Galleries and Cinello, a digitization company based in Florence, Milan and Copenhagen. Each masterpiece can be replicated nine times (a number that the museum and the company have agreed together) and each of these unique digital reproductions can be purchased by a private individual, by a museum (in case of loan) and also simply rented. The first Daw (as it is called) of the Uffizi to be sold was the Tondo Doni which brought the museum a profit of 70,000 euros.
The cost of each work has been decided by the museum and the Cinello. Each digital work will be a unique piece.
The company, founded by two engineers John Blem and Franco Losi, has been collaborating for years with some of the major Italian museums (Veneranda Pinacoteca Ambrosiana, Pinacoteca di Brera, Capodimonte and Real Bosco Museum, Pilotta Complex, Cavallini Sgarbi Foundation, Gallerie dell’Accademia of Venice, Royal Museums of Turin, Galleria Nazionale delle Marche). The negotiations with the Uffizi began four years ago. This initiative will help increasing the museum’s business and bringing works of art into people’s homes.
The list that the Gallery had provided to Cinello was of about 40 artworks, a number that has decreased to the most significant, besides the Tondo Doni, which can be reproduced and sold:la Madonna del Granduca, la Velata e la Madonna del Cardellino di Raffaello, La nascita di Venere, la Primavera e la Calunnia di Botticelli, L’annunciazione e il Battesimo di Cristo di Leonardo, L’Eleonora da Toledo del Bronzino, il Bacco di Caravaggio, I quattro filosofi di Rubens, La leda e il cigno di Tintoretto, la Venere di Urbino di Tiziano, La veduta di Palazzo Ducale a Venezia di Canaletto.
What are DAW: Digital Art Work
In simple terms a framed screen. In complex words: each copy (Digital Art Work) is a digital copy of a masterpiece of the history of art. It is produced in a limited series, certified, in 1: 1 scale exactly like the original, protected with a patented digital encryption. The extraordinarily high technological content makes it absolutely incomparable, guaranteeing its uniqueness. For each DAW an NFT token is created on the Blockchain which certifies its ownership and in addition the double authentication, both by the Uffizi and Cinello, further certifies the actual uniqueness of the work. This technology is also and above all designed to safeguard the artworks.
Each work cannot be copied more than nine times. The price of each digital masterpiece changes depending on the type of work and the painter. The Tondo Doni was purchased by an Italian collector.
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