Luxury fashion brand Ermanno Scervino, one of Florence’s best-known names in high-end fashion, has announced a new phase of international retail expansion, with planned store openings in Italy, Europe, the United States and China.
The Florence-based company said it will open new boutiques in Saint-Tropez, Rodeo Drive in Los Angeles, Beijing, Capri, Taormina and Prague, further strengthening its direct retail network in key luxury shopping destinations.
Founded in Florence in 2000 by designer Ermanno Scervino and entrepreneur Toni Scervino, the maison has remained closely linked to the Tuscan capital, where its creative direction and much of its identity continue to be rooted. The company is among the international fashion brands that contribute to Florence’s reputation as one of Italy’s leading centres for luxury manufacturing and design.
According to the company, Europe and the United States remain its strongest and most established markets, serving as the main drivers of growth. At the same time, the group is accelerating its expansion in Asia, with a strategic focus on China and Middle Eastern markets, which it considers to have significant long-term potential.
Ermanno Scervino currently operates through a combination of directly managed boutiques, franchised stores, shop-in-shop locations in major department stores and a global network of multibrand retailers.
Alongside its physical expansion, the company is investing in digital transformation, upgrading its technology infrastructure and strengthening its omnichannel strategy. Its e-commerce business continues to post double-digit growth, supported by increasing traffic from digital platforms and social media.
The latest investment plan reflects the continued international ambitions of one of Florence’s flagship luxury fashion houses, reinforcing the city’s role as a global hub for Italian creativity and high-end craftsmanship.
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