Pitti Immagine’s womenswear in Milan

Pitti Immagine's womenswear goes to Milan

FLORENCE, ITALY – From 22 to 24 September in Milan, Pitti Immagine will be presenting Touch! neoZone cloudnine, a special selection of the most refined and exclusive women’s collections for the spring-summer 2013 season.

The sophisticated high level design areas of the NHOW Hotel at Via Tortona 35 which, for the occasion, will be presenting a completely new layout, together with the historic site of the Laboratorio della Scala at Via Tortona 58, will provide the exceptional setting for this event. Touch!, neoZone and cloudnine are the result of meticulous scouting, a strong commitment to selection and segmentation, and a heavy focus on product content and fashion capsule collections.

This is a well-established platform for launching innovative collections and emerging brands – with also the neodesigners special area – with a high stylistic content built to foster concrete, high quality business contacts exactly when Milan hosts the greatest number of international buyers. Three events, each with its own distinct identity in terms of product and style:

Touch!_ new trends in female elegance. Cutting edge styles with a strong personality for the must-have items of the most up-to-date boutiques. NeoZone_ the space where contemporary classics meet luxury sportswear, in collections that present the most up-to-the-minute mixes of brashness and elegance. Cloudnine_ the creative accessories laboratory, a style-sphere of experimentalism and tradition. Novel handmade designer accessories, destined to launch new trends.


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