The turnout at Pitti Uomo 81 has increased from last year. The exhibition at the Fortezza da Basso in Florence began January 10 and today is the last day.
”It seems that this year the arrival of buyers have moved significantly on the second half of the event, yesterday afternoon the stands were crowded as never before”, said Raffaello Napoleone, CEO of Pitti Immagine. Yesterday at 12 am foreign buyers have reached 7 thousand units and it is estimated that they exceed the 7,700 attendance tonight (the number of last year buyers).
Germany, Japan, Great Britain, France, China, Korea and Russia lead the standings buyers, with the United States increased by 10%. Good results come from the Nordic countries, eastern Europe, Turkey and other countries of south-east Asia. In fall of 8 per cent the Italian buyers.
“In a period of severe financial difficulties the premium appointments, like Pitti Uomo, are essential references for the Italian men’s fashion and the best foreign companies,” said Napoleone.
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