FLORENCE, ITALY – From Friday to Sunday, 14-16 September 2012 at the Stazione Leopolda, Pitti Immagine will present Fragranze – the international fair event, featuring the best in artistic perfumery. Fragranze, now in its 10th edition, is also an observatory with its sights pointed on olfactory culture.
The fair will, as always, showcase the most exclusive, high-quality craft fragrances, body-care and wellness products, cosmetics and sophisticated scented accessories by the best names on the world scene. At each edition, the industry’s leaders and the most prestigious noses on the international scene gather in Florence to see what’s new and to ponder the ever closer ties between the world of fragrance and contemporary lifestyles.
Work has already started on the new edition and the excellent results recorded last September – 198 brands exhibited (+ 11% with respect to 2010, 140 of which from abroad), a total of nearly 2,200 visitors (+ 12%) and 250 international buyers (+ 11%), led by Germany, Switzerland, Spain, Japan, United Arab Emirates, South Korea, Eastern Europe and Russia – encourage us to do even better next time.
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