FLORENCE, ITALY – The Italian government has pledged 260 million euros to promote fashion events in Florence, Milan and Rome. Deputy Economy Minister Carlo Calenda made the announcement on the opening day Tuesday of the 87th edition of the Pitti Uomo men’s wear trade show in Florence.
Funding will help to promote Italian-made fashion and textiles, and re-launch Rome’s biannual haute-couture shows as a talent-scouting event for up-and-coming Italian and international talents.
The Italian men’s wear sector picked up in 2014 after several negative seasons with final data on turnover expected to confirm a 1.2% growth rate, or slightly over 8.6 billion euros, according to data released on the eve of Pitti Uomo by the organisation Italy Fashion System (SMI), which follows the sector’s producers. Men’s wear exports grew 5.1% last year, for a total of 5.5 billion euros. SMI expects the positive trend to continue this year, driven by exports.
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