FLORENCE, ITALY – Gucci Creative Director Frida Giannini and Chief Executive Officer Patrizio Di Marco will leave the Italian fashion house after Milan Fashion Week in February 2015, Gucci’s parent company Kering announced Friday December 12, 2014.
The Italian-born company added that Marco Bizzarri, currently head of luxury couture and leather goods, will take over as new CEO. Giannini’s replacement has not yet been named. In a statement, Kering Chairman and CEO François-Henri Pinault thanked Giannini for “her extraordinary passion, dedication and contribution to the Gucci brand.” She has been the sole creative director of Gucci for close to a decade,” he said.
Giannini joined Gucci in 2002 as head of design for leather goods and was appointed creative director in 2006. Di Marco, Giannini’s partner, joined Kering as Bottega Veneta CEO in 2001 and helmed Gucci for six years.
Giannini was recently the subject of a documentary called The Director which provided a peak inside the closed doors of the fashion house of Gucci, established in Florence in 1921, as well as a rare insight into Giannini’s personality. Directed by Christina Voros, the film was a portrait of the woman who, after just four years took the creative helm of the entire label in 2006, becoming one of fashion’s most influential designers.
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