FLORENCE, ITALY – Florence is a member of the Great wine capitals global network (GWCGN). The ultimate data from the GWCGN capitals during the summer of 2013 shows Florence has the second largest percentage of revenues that come from accommodations.
Like most other wine capitals, the number one source of revenues remains Wine Sales. From the standpoint of the Florence wine ries, offering accommodations is the second most major sources of revenues and food a distant third.
Wine Tourism Investments and Marketing Investments in Wine Tourism Infrastructure is the top investment category for the 2012/2013 period in Florence. In terms of Numbers of Visitors per winery, Florence is in the last place among all great capitals. But it is the highest in terms of Spending per Visitor.
In terms of origin, 76% of tourists are internationals (top percentage amongst all great wine capitals), 57% are middleaged people (highest percentage amongst all great capitals) and about 50% are women (second highest percentage amongst all great capitals).
The 2013 edition of the GWC survey has produced some inters ting findings for the wineries of Florence, which attracts a large percentage of middleaged and international tourists and a large percentage of women by compari son with other great wine capitals.
Nevertheless, it appears that Florence wineries may need to focus more on strategies that emphasize their strong suit (wine sales), by investing into Training Employees when appropriate, for example.
More information on the Great wine capitals global network (GWCGN) website.
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