Fashion, Florence calls Tokyo

Florence calls Tokyo for fashion and creativity. Pitti Uomo will be hosting a project produced in cooperation with the Tokyo Fashion Week, bringing some of the most interesting labels on the Japanese creative scene to Florence. The realese of this cooperation was published today by Pitti Immagine, which will be held in Florence at Fortezza da Basso from tonight, January 10, to January 14.

 

The Lyceum on the Fortezza grounds will showcase about 20 Japanese brands and designers, selected by Yuichi Yoshii who in a 15 plus year career in fashion has directed some of the most successful stores in Japan. Versus Tokyo will be the main event in the “Tokyo Fashion Week in Italy” project: a special selection of iconic garments from Yuichi Yoshij’s career and a tribute to Tokyo’s fashion scene, past and present.

 

The Versus Tokyo project will also feature a special section devoted to contaminations between the worlds of Japanese cartoons and fashion. For the Pitti Uomo top buyers and guests there will be a special brunch at the Fortezza and there will be a “Japanese style” party in town, celebrating the brands that will be here in Florence for this special project .