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Tag: BTO

New Frontiers in Tourism at BTO: From AI to Sustainability

New Frontiers in Tourism at BTO: From AI to Sustainability

Sunday, November 9, 2025 Editorial Staff Travel

At Florence’s Stazione Leopolda, 90 events and 350 speakers on November 11–12.

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Tourism in Florence Still Below Pre-Covid Levels, Despite Modest Recovery

Tourism in Florence Still Below Pre-Covid Levels

Saturday, November 8, 2025 Editorial Staff Travel

According to new data from the Florence Chamber of Commerce, tourism in the area remains 13.3% below 2019 levels.

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BTO2016 to be held in Florence

At #BTO2016 the future of online tourism

Tuesday, November 29, 2016 Editorial Staff Tech

The 9th edition of  BTO – Buy Tourism Online – will be held in Florence on 30 November and 1 December 2016.

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BTO2016 comming soon

#BTO2016, 150 events about online tourism

Wednesday, October 19, 2016 Editorial Staff Tech

BTO (Buy Tourism Online) is currently the number one event in Italy that focuses on the links between tourism and innovation, as BTO2016 promises to be as cutting edge as ever.

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Italy tops the list of European countries for lodging available online

Italy tops the list for lodging available online

Tuesday, December 8, 2015 Editorial Staff Travel

Italy tops the list of European countries for lodging available online, with more than one million beds, said a study by PhoCusWright.

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BTO2014

#BTO2014, the Event dedicated to travel 2.0

Saturday, November 22, 2014 Editorial Staff Travel

The date is set for the 7th edition of BTO on December 2 and 3 at Fortezza da Basso in Florence. The event is dedicated to travel 2.0.

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WEEKLY HIGHLIGHTS
Christmas Market Returns to Florence’s Piazza Santa CroceChristmas Market Returns to Florence’s Piazza Santa Croce
Florence at Christmas: The Definitive Guide to 2025–26Florence at Christmas: The Definitive Guide to 2025–26
Major strike to affect transport and public services in Italy on December 12Major strike to affect transport and public services in Italy on December 12
Christmas in Florence 2025: lights, concerts and winter charmChristmas in Florence 2025: lights, concerts and winter charm
Four Squares, Four Styles: Florence Plans a Multi-Venue New Year’s EveFour Squares, Four Styles: Florence Plans a Multi-Venue New Year’s Eve
Florence Unveils 2026 Ten-Point Plan for Sustainable TourismFlorence Unveils 2026 Ten-Point Plan for Sustainable Tourism
Florentine Diamond Rediscovered, New York Times and Der Spiegel RevealFlorentine Diamond Rediscovered, New York Times and Der Spiegel Reveal
Tourism in Florence Rises Again in 2025 with 9.7 Million Overnight StaysTourism in Florence Rises Again in 2025 with 9.7 Million Overnight Stays
Florence Lights Up for the Immaculate Conception DayFlorence Lights Up for the Immaculate Conception Day
Lenny Kravitz, Robbie Williams and The Cure to headline Firenze Rocks 2026Lenny Kravitz, Robbie Williams and The Cure to headline Firenze Rocks 2026

NEWS

Friends of Florence and Angeli del Bello Restore Piazza Tasso Tabernacle

Friends of Florence and Angeli del Bello Restore Piazza Tasso Tabernacle

Friday, December 5, 2025

Florence steady in quality-of-life survey as crime rate remains a weak point

Monday, December 1, 2025

BUSINESS

Florence tightens rules on outdoor dining in UNESCO area

Tuesday, December 2, 2025
KFC accelerates its growth in Florence with a new restaurant

KFC accelerates its growth in Florence with a new restaurant

Wednesday, November 19, 2025

TECH

Former Eni Fuel Depot to Become Major Solar Energy Hub

Former Eni Fuel Depot to Become Major Solar Energy Hub

Tuesday, December 9, 2025

Florence Adopts Strategic Plan for Artificial Intelligence Use in City Services

Sunday, December 7, 2025

TRAVEL

Half of Florence visitors now arrive by train, survey finds

Half of Florence visitors now arrive by train, survey finds

Wednesday, December 10, 2025

Major strike to affect transport and public services in Italy on December 12

Tuesday, December 9, 2025

In the Spotlight

tourismexhibitsmobilitycrimespoliticsUnited StatesGazaChristmasrestorationsmuseumsstrikeSara FunaromovieswarshealthFriends of Florencefashionpublic transportationsUffizimarketsphotographyFortezza da Bassoartists in FlorenceEuropecinema

ARTS

Reader finds reopened Baroque treasure, but with no information

Monday, December 8, 2025
Give Thanks, Share Florence

An Original Florence Photograph for Supporters This Holiday Season

Saturday, November 29, 2025

LIFE

Ferdinando I de’ Medici

Florentine Diamond Rediscovered, New York Times and Der Spiegel Reveal

Sunday, December 7, 2025
Four Squares, Four Styles: Florence Plans a Multi-Venue New Year’s Eve

Four Squares, Four Styles: Florence Plans a Multi-Venue New Year’s Eve

Saturday, December 6, 2025

SPORTS

Stadio Franchi delays deepen Fiorentina’s crisis and city’s dismay

Stadio Franchi delays deepen Fiorentina’s crisis and city’s dismay

Wednesday, December 10, 2025
arly Start to the 2025–2026 Ski Season in Tuscany as Abetone Opens This Weekend

Early Start to the 2025–2026 Ski Season in Tuscany as Abetone Opens This Weekend

Thursday, November 27, 2025

OPINIONS

When Violence Begins Before the First Punch: Understanding Men to Protect Women

Tuesday, November 25, 2025
The death of Ornella Vanoni leaves a void that goes far beyond Italian music

After Ornella: What Remains of the Female Freedom Once Sung in Italy’s Golden Years?

Monday, November 24, 2025

ITALIANO

Giovanni Spadolini

Giovanni Spadolini direttore del Corriere: la libertà come magistero civile

Sunday, November 30, 2025

La forza della piazza e il valore della presenza politica

Sunday, October 12, 2025
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