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Tag: BTO

New Frontiers in Tourism at BTO: From AI to Sustainability

New Frontiers in Tourism at BTO: From AI to Sustainability

Sunday, November 9, 2025 Editorial Staff Travel

At Florence’s Stazione Leopolda, 90 events and 350 speakers on November 11–12.

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Tourism in Florence Still Below Pre-Covid Levels, Despite Modest Recovery

Tourism in Florence Still Below Pre-Covid Levels

Saturday, November 8, 2025 Editorial Staff Travel

According to new data from the Florence Chamber of Commerce, tourism in the area remains 13.3% below 2019 levels.

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BTO2016 to be held in Florence

At #BTO2016 the future of online tourism

Tuesday, November 29, 2016 Editorial Staff Tech

The 9th edition of  BTO – Buy Tourism Online – will be held in Florence on 30 November and 1 December 2016.

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BTO2016 comming soon

#BTO2016, 150 events about online tourism

Wednesday, October 19, 2016 Editorial Staff Tech

BTO (Buy Tourism Online) is currently the number one event in Italy that focuses on the links between tourism and innovation, as BTO2016 promises to be as cutting edge as ever.

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Italy tops the list of European countries for lodging available online

Italy tops the list for lodging available online

Tuesday, December 8, 2015 Editorial Staff Travel

Italy tops the list of European countries for lodging available online, with more than one million beds, said a study by PhoCusWright.

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BTO2014

#BTO2014, the Event dedicated to travel 2.0

Saturday, November 22, 2014 Editorial Staff Travel

The date is set for the 7th edition of BTO on December 2 and 3 at Fortezza da Basso in Florence. The event is dedicated to travel 2.0.

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WEEKLY HIGHLIGHTS
Florence museums offer free entry for women on 8 MarchFlorence museums offer free entry for women on 8 March
Villa Bibbiani sold for 10 million eurosVilla Bibbiani sold for 10 million euros
Italy to vote on separating judges and prosecutorsItaly to vote on separating judges and prosecutors
French TGV trains set to enter Italy’s high-speed rail market in 2027French TGV trains set to enter Italy’s high-speed rail market in 2027
Brancacci Chapel access route to be redesignedBrancacci Chapel access route to be redesigned
Squid Game actor Gong Yoo to be special guest at Florence Korea Film FestSquid Game actor Gong Yoo to be special guest at Florence Korea Film Fest
Ryanair announces 58 routes from Pisa Airport for summer 2026Ryanair announces 58 routes from Pisa Airport for summer 2026
Rothko in Florence: the city that helped shape his vision of paintingRothko in Florence: the city that helped shape his vision of painting
Tom Jones to perform at Lucca Summer Festival, only Italian date on 28 JulyTom Jones to perform at Lucca Summer Festival, only Italian date on 28 July
Palazzo Strozzi unveils 2026 programme, from Rothko to "Broken"Palazzo Strozzi unveils 2026 programme, from Rothko to "Broken"

NEWS

Horse patrols deployed in Florence parks as spring brings more visitors

Friday, March 13, 2026

Italy to vote on separating judges and prosecutors

Wednesday, March 11, 2026

BUSINESS

Florence-based Menarini reports €4.9 billion revenue in 2025

Tuesday, March 10, 2026

Florence issues 30 fines in first weeks of new outdoor dining rules

Tuesday, March 3, 2026

TECH

Florence has a new bridge over the Arno: watch the timelapse

Friday, February 27, 2026
Tuscany upgrades regional digital portal with new AI-powered services

Tuscany upgrades regional digital portal with new AI-powered services

Thursday, February 5, 2026

TRAVEL

Rome–Florence high-speed rail line to close for works on 11–12 April 2026

Saturday, March 14, 2026

Ryanair announces 58 routes from Pisa Airport for summer 2026

Thursday, March 12, 2026

In the Spotlight

UffiziexhibitstourismPitti Immaginemuseumswinesmusicfood and beveragemobilityUnited StatesPalazzo StrozziEuropeSara FunaroRomeGalleria dell'AccademiacrimesPisahistoryconcertssnowMichelangelo BuonarrotipoliticsFlorence traditionsVigili del Fuocofestivals

ARTS

Rothko in Florence: the city that helped shape his vision of painting

Thursday, March 12, 2026

Brancacci Chapel access route to be redesigned

Monday, March 9, 2026

LIFE

Florence to name Maggio Musicale theatre after conductor Vittorio Gui

Friday, March 13, 2026

Tom Jones to perform at Lucca Summer Festival, only Italian date on 28 July

Wednesday, March 11, 2026

SPORTS

Two Tuscan athletes competing at the Milan–Cortina 2026 Paralympic Winter Games

Monday, March 9, 2026

Ben Stiller’s Super Bowl ad features an 80s dance track born in Tuscany

Monday, February 9, 2026

OPINIONS

When Art is Measured by the Box Office

Sunday, March 8, 2026

History Doesn’t Repeat Itself

Saturday, March 7, 2026

ITALIANO

The Nouvelle Carte d’Europe dressée pour 1870

L’Europa come creatura nervosa

Sunday, February 15, 2026

Il rischio idrogeologico divide Regione Toscana e Comune a Signa

Wednesday, January 14, 2026
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