Tuscany brings its wines to Vinitaly, from big names to lesser-known territories

Tuscany will be among the main protagonists at Vinitaly 2026, the largest Italian trade fair dedicated to wine, scheduled in Verona from 12 to 15 April 2026.

Every year, Vinitaly gathers producers, buyers and professionals from around the world. For many wineries, it is a key moment to present new vintages, strengthen export markets and build relationships with importers and distributors.

From iconic labels to smaller producers

This year, Tuscany arrives with a wide and diversified presence that goes beyond its most famous appellations.

Alongside established names such as Chianti Classico, the fair will highlight lesser-known areas and smaller-scale producers, including those working in more marginal or rural territories. The aim is to show the full range of Tuscan wine, from internationally recognised labels to more local and niche productions.

A regional space, “Casa Toscana”, will host tastings and masterclasses, but much of the activity will take place across the stands of individual consortia and producers.

Montepulciano and the “Pieve” project

One of the focuses will be the Vino Nobile di Montepulciano, presented through a complete tasting of labels by the local consortium.

Particular attention will be given to the “Pieve” project, a relatively new classification that links wines to specific sub-areas within the Montepulciano territory. The first vintage under this system, 2021, has recently reached the market, offering a more detailed expression of local terroirs.

Orcia, Arezzo and smaller denominations

Smaller denominations will also use Vinitaly to gain visibility. The Orcia DOC, produced in a limited area south of Siena, will present dozens of labels and promote its identity through tastings and visual storytelling of the landscape.

Producers from the provinces of Arezzo and Siena will share a joint space with around 24 wineries, offering a rotating selection of wines and a dedicated wine bar for visitors.

These realities reflect a broader trend in Tuscany, where direct sales at wineries and wine tourism are becoming increasingly important alongside traditional export markets.

Chianti Classico and the link with culture

The Chianti Classico consortium will bring more than 170 labels to Verona, spanning different vintages and styles, from young wines to Gran Selezione.

Its presence will also emphasise the connection between wine and cultural heritage, presenting wine not only as an agricultural product but as part of a wider landscape shaped by history, architecture and local traditions.

Remembering Giacomo Tachis

Among the scheduled events, a masterclass will be dedicated to Giacomo Tachis, one of the figures who contributed to redefining Italian wine in the late 20th century.

The session will revisit some of the wines linked to his work, highlighting how his approach helped shape both international success and stylistic evolution in Italian winemaking.

A snapshot of Tuscany’s wine today

Taken together, Tuscany’s presence at Vinitaly offers a snapshot of a region that continues to balance tradition and change.

Well-known labels remain central, but increasing attention is being given to smaller territories, new classifications and the link between wine, landscape and tourism—elements that are becoming essential in how Tuscan wine is presented to international audiences.

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