Ferrero enters the ice-cream market

FLORENCE, ITALY – Ferrero, unveiled its first-ever Ferrero Rocher, Ferrero Rocher Dark and Raffaello ice cream sticks, aiming to create a new ice cream dimension in the market by building on its powerful confectionery brands into the ice cream category. The products will start being available in five countries across Europe in 2021.

“The new Ferrero ice cream sticks are ideal for those who are looking for precious moments of indulgence consumers know from Ferrero Rocher and Raffaello – for the first time now also as ice cream”, a Ferrero statement said. This launch introduces the first-ever Ferrero ice creams for two of its most loved brands: Ferrero Rocher and Raffaello.

Italian confectionery giant Ferrero is entering the ice-cream market, which is worth 1.9 billion euros a year in Italy alone. According to the press release, “fans of Ferrero Rocher will recognize the great taste and textural experience of the typical crunchy shell of delicious chocolate and masterfully roasted hazelnuts, which unfolds in a smooth hazelnut ice cream enriched with a delightful hazelnut and cocoa swirl.

Inspired by Raffaello’s iconic taste and texture, Raffaello ice cream combines harmonious exotic flavour, a crunchy white shell sprinkled with coconut shavings and exquisite almond pieces with a delicate, smooth coconut flavoured ice cream”. 

Ferrero is breaking into the ice cream category leveraging on its 75 years of chocolate expertise and its number one premium chocolate brands, which will reinforce Ferrero’s competitive position in the sweet packaged food market. With the introduction of Ferrero Rocher and Raffaello ice cream products in the premium ice cream stick category, Ferrero is entering a fast-growing market.