FLORENCE, ITALY – For the first time, a promotional activity dedicated to the destination of Florence has been set up, “Florence, as you’ve never seen it before”, a project to encourage joint promotion actions.
The promotion campaign for the Florence destination, designed by Toscana Promozione Turistica and the Fondazione Sistema Toscana, was created with the Municipality of Florence and in collaboration with Destination Florence Convention & Visitors Bureau, which carried out a promotional-marketing activity.
The 2021 campaign on the city of Florence is aimed in particular at the Italian and European market and is ready to connect also to long-range markets, according to the trend of reopening, until 2022. The initial investment is approximately 700,000 euros and it starts from the memorandum of understanding signed by Toscana Promozione Turistica with the Municipality of Florence to define three lines of action: product development, marketing plan and promo-marketing for the relaunch of the destination with the aim of communicating experiences and holidays in safety.
The video that will be advertised on the internet has three versions in English, French and German.
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