Florence launches #EnjoyRespectFirenze campaign

FLORENCE, ITALY – The Florence city council unveiled the new campaign #EnjoyRespectFirenze, with a warning to tourists that visitors to the city must respect the Florentines who live in it.

Visitors are instructed not to dump trash, buy counterfeit goods or sit along the streets eating or drinking. Tourists used to do it on church steps, close to the musums, at the foot of the monuments.

The campaign will continbue in the next months, involving hotels, tour operators, restaurants and all the other services usually used by the tourists.