ROME, ITALY – The smartphones use are increasing for Italians, especially for the young, whose daily life has been completely revolutionized by social networks, market research group CENSIS said.
The CENSIS report also said widespread use of social networks has led to a true social revolution by enabling Italians to change their habits. Internet use has increased 2.8% over the last year with 73.7% of Italians going online – a percentage that grows to 95.9% for those under 30.
Despite the economic crisis, spending for cell phones has grown 191.6% and 41.4% for computers over the 2007-2015 period. An estimated 89.4% of Italians under the age of 30 use Facebook. The popularity of Youtube has also grown from 38.7% in 2013 to 46.8% in 2016. Instagram users have grown from 4.3% in 2013 to 16.8% in 2016.
WhatsApp has boomed with 61.3% of users in 2016, according to the report.
The popularity of social media, together with a widespread lack of confidence in the establishment, has enforced the idea that communities can act on their own and make a change by networking online, CENSIS said. Meanwhile, the majority of Italians continue to watch television (97.5%, up 0.8%) and to listen to the radio (83.9% of users).
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