FLORENCE, ITALY – Pitti Uomo hits the big time with the 90th edition. Through the Centro di Firenze per la Moda Italiana, the Pitti Immagine summer fairs (14-17 June 2016 at Fortezza da Basso), will enjoy financial and promotional support from the Ministry for Economic Development (MiSE – Ministero dello Sviluppo Economico) and the Italian Trade Agency (Agenzia ICE).
This support from MiSE and ICE, involves incoming services for members of the trade from abroad, communications on new markets, publicity campaigns in other countries and some of the most important events on the Pitti Uomo, Pitti Bimbo and Pitti Filati calendars.
This June marks the 90th edition of Pitti Immagine Uomo – an important moment in the journey of this event which, over the years, has become the reference trade fair showcasing men’s fashion and the very latest trends in contemporary style on a global level.
The first edition of Pitti Uomo was held in February 1972 in the Hotel Villa Medici in Florence: there were 43 exhibiting companies and a total of 526 buyers attended, 98 of which came from abroad. At Pitti Uomo 90, held at the Fortezza da Basso, which has long been the fair’s hub, there will be over 1200 collections in total and more than 20,000 buyers are expected, 8,200 of which from abroad.
These numbers attest to the evolution of the fair and of a world that is growing and developing every season, focusing on quality, research and internationality. It also proves the fair’s ability– at each edition – to generate new ideas and surprise its increasingly global public.
In this edition Pitti Immagine Uomo will present 1,219 brands or collections, including 536 from abroad (44% of all exhibitors).
In the exhibition space of 60,000 square metres there will be 15 sections to explore men’s fashion: Pitti Uomo, Make, Pop Up Stores, Eye Pop, Fashion At Work, Futuro Maschile, Touch!, l’Altro Uomo, Born in the USA, Unconventional, Open, The Latest Fashion Buzz, I Play, Urban Panorama, My Factory.
Last summerìs fair was visited by 20,000 buyers and 10,000 other visitors. The main foreign markets represented was Germany, Japan, Spain, Great Britain, France, Netherlands, Turkey, China, Switzerland, United States, South Korea, Belgium, Austria, Russia, Sweden, Portugal, Greece, Denmark, Norway and Hong Kong.
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