FLORENCE, ITALY – From Friday 20 to Sunday 22 November, at Stazione Leopolda in Florence, Pitti Immagine presents the 79th edition of Modaprima, the fair for menswear and womenswear clothing and accessories collections, for autumn-winter 2016-17, with a focus on bestsellers for spring-summer 2016.
There are a host of new features for this edition, from the show’s exhibition format, with the launch of the new Accessories section, to an increasingly international target public!
The fair raises the quality of its offering, as a reference point for fashion dedicated to large-scale retail, and will put the spotlight on a selection of about 150 collections, produced in Italy but with a broad international focus, designed for global, dynamic, continuously-evolving entities. And Pitti Immagine zeroes in on internationalism through promotional and communication initiatives, aiming to intercept a qualified, global public of industry professionals.
An important new feature this year is Modaprima Accessories, the new section dedicated to the world of accessories. With a strategic focus on accessories as a style accent on the contemporary fashion scene, Modaprima presents a careful proposal thought out for buyers seeking new stylistic input, with a selection of companies scouted by Pitti Immagine.
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