Pitti Uomo 83: research and innovation

FLORENCE, ITALY – There will be 1062 brands at the Fortezza da Basso, plus another 70 women’s collections at Pitti W at the Dogana. Pitti Uomo is becoming increasingly international, and this is confirmed by the figures, with an important rise in the number and quality of applications received for January – also from strong men’s fashion markets such as Great Britain, France, Germany, Japan and the United States. In fact, foreign vendors, from about 30 different countries, account for nearly 40% of our exhibitors.

And then there are the buyers: the last winter edition of Pitti Uomo welcomed more than 30,000 visitors, 21,000 of whom were buyers from the world’s most important large and small retailers.

The  exhibition area is 59,000 square meters. The 11 stages along the men’s fashion itinerary are Pitti Uomo, Make, Pop Up Stores, I Play, Ynformal, Urban Panorama, My Factory, Futuro Maschile, Touch!, l’Altro Uomo, New Beat(s).

The Retailers who attended the last winter edition include: Antonia (Italy), Barneys Japan (Japan), Barneys NY (United States), Beams (Japan), Bergdorf Goodman (United States), Biffi (Italy), Beymen (Turkey), Bloomingdale’s (United States), Bosco dei Ciliegi (Russia), Colette (France), Estnation (Japan), Galeries Lafayette (France), Giglio (Italy), Hankyu (Japan), Harrods (Great Britain), Harry Rosen (Canada), Harvey Nichols (Hong Kong), Helen Marlen (Ukraine), Holt Renfrew (Canada), Isetan Mitsukoshi (Japan), Itochu (Japan), Jofre 1929 (Spain), L’Eclaireur (France), La Rinascente (Italy), Lane Crawford (Hong Kong), Le Bon Marché (France), Liberty (Great Britain), Loden Frey (Germany, Luisa Via Roma (Italy), Mr Porter (Great Britain), Neiman Marcus (United States), Nick & Sons (Italy), Peek & Cloppenburg (Germany), Penelope (Italy), Printemps (France), Pupi Solari (Italy), Saks Fifth Avenue (United States), Saks Fifth Avenue Almaty (Kazakhstan), San Carlo (Italy), Santa Eulalia (Spain), Sbaiz (Italy), Selfridges (Great Britain), Shinsegae (South Korea), Sugar (Italy), Takashimaya (Japan), The Collective (India), The Swank Shop (Hong Kong), Tsum Podium (Russia), United Arrows (Japan).

The main foreign markets are: Germany, Japan, Spain, Great Britain, Turkey, Holland, France, China, South Korea, Switzerland, Belgium, Russia, United States, Austria, Portugal, Sweden and Hong Kong.