MICE excellences at ExMeetEx

FLORENCE, ITALY – On 23 February 2012 the big event “ExMeetEX 2012” will start. The trade fair is organized by Oficina del Turismo with the support of Toscana Promozione and Firenze Convention Bureau and it will be an important opportunity for the international MICE demand and the most prestigious Italian locations.

For the first time EXMeetEx2012 will be attended also by Russian suppliers. The event will last three days and it will host an interesting workshop focused the Russian MICE market organized by Oficina del Turismo.

ExMeerEx is an innovative workshop that finds its exclusivity in the meeting between international MICE Demand – business, medical, scientific, academic and playful – and excellent Italian locations Offer.

On 23 February 2012 the big event “Regions into the Italian MICE background” will be hold at Palazzo degli Affari of Florence at 2 p.m. to talk about the agreement signed in BIT of Milan between the Italian Government and the involved regions for a MICE Project of improvement and promotion MICE system.

Many important personalities from the tourism sector will be present and the workshop will be coordinated by Carlotta Ferrari, the Florence Convention Bureau Director.