The Firenze Convention Bureau sums up after its “missions” in the 3 major emerging markets in the field of events planning represented by the U.S., China and Russia, promoting the city and Tuscany, sharing the desk with Firenze Fiera, tha company that manages the Convention Center in Florence.
Participations in trade fairs have been followed by targeted meetings with local companies, in partnership with the local offices of Promofirenze/Chamber of Commerce of Florence.
The international image of the destination has developed a strong interest with approximately 30 requests for events among the next 5-6 years obtained during the fair, a total of 150 face to face appointments. FCB met a large number of representatives (buyers) of associations, companies and event organizers, attending the AIBTM fair in Baltimore (21-23 June), CIBTM in Beijing, a prestigious fair in Asia for the world of meeting planners, held from August 30th to September 1st The MIBEXPO Moscow (September 21st-24th) and the latest IMEX America, one of the most important world events of the MICE industry exhibition held in Las Vegas, U.S. from October 11th to 13th, 2011.
Regarding IMEX America, the event confirmed the positive trend expressed on previous occasions. The flows at the stand of the Bureau and Firenze Fiera partners demonstrate a great interest for the Tuscan destination. During the three days FCB collected over 30 meetings with buyers in the industry, including 9 requests outstanding for the organization of events and conferences worldwide from 2011 to 2015, and currently under development. “The buyers we met – said the FCB sales manager Eleonora Odorino – have been for most corporate and incentive agencies who have expressed a strong interest, advancing for most real applications that support both events at promotional material”.
FCB continued its trip mooving to Chicago, with the support of the Chamber of Commerce of Florence to organize some meeting with 11 companies interested in Florence and Tuscany.
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