Raffaello Napoleone is the CEO of Pitti Immagine Srl, an Italian organisation working to promote the fashion industry and oversees the bi-annual fashion trade fairs Pitti W and Pitti Uomo in Florence, as well as the ModaPrima fashion fair in Milan. Considered one of the most important trade fairs within the industry, Pitti plays an integral role in connecting designers and labels with global buyers and retailers. Each season, the organisation also invites young guest designers to show at the trade fair.