FLORENCE, ITALY – A House of Excellence, a multimedia dome, dinners prepared by starred chefs in evocative historic refectories and itineraries for valorizing bread, the city’s historic bars, trattorie and restaurants, and the Florentine traditions of innovation and excellence: this, in short, is what the Work’nFlorence events are all about – and they are all located in the heart of Florence, under the patronage of Expo 2015.
To publicize the Work’nFlorence events, Florence’s institutions launched an international road show which has already travelled to New York (USA), Sao Paulo (Brazil) and Shanghai (China) and won enthusiastic applause at each stop on the tour.
The Work’nFlorence project will not end with Expo 2015, but will continue as a territorial marketing operation until Expo 2020 opens in Dubai in the United Arab Emirates.
The Work’nFlorence project, promoted and funded by the Chamber of Commerce of Florence and produced by PromoFirenze under the aegis of Expo 2015 and the City of Florence, enjoys the participation of the Region of Tuscany, the local government bodies, and the territory’s trade associations.
What’s more, a preview of the events, on stage tonight at the former Court of Florence complex, will unveil the new Tosca-Nino concept store, showcasing quality Tuscan agrifood specialties and decorating complements, which in the upcoming months will accompany internationalisation of a selection of micro-companies working in the most representative sectors of Tuscan production.
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