FLORENCE, ITALY – The Van Gogh Alive multimedia exhibit that opened in Florence this week through April 12 vies to redefine a traditional museum experience by projecting high-definition images of Vincent Van Gogh’s masterpieces in larger-than-life scale.
The show’s unique setting is the deconsecrated church of Santo Stefano al Ponte near Ponte Vecchio. The multi-sensory exhibit explores the life and work of the great post-Impressionist painter from 1880 to 1890 during his time in Arles, Saint Rémy and Auvers-sur-Oise, the locations where he created many of his timeless masterpieces.
It is organized by Grande Exhibitions – which creates travelling shows and operates permanent museums in Rome and Venice – and Perlage Grandi Eventi. Van Gogh Alive has premiered in major cities worldwide, from the US to Turkey, Israel and Singapore, giving visitors an exhaustive insight into the Dutch artist’s life and work.
The Florence edition of the exhibit is set for the first time in a church. Synchronized to a powerful classical score, more than 3,000 Van Gogh paintings are projected in high definition on a huge scale to fill giant screens, walls, columns, ceilings and even the floor.
The vibrant colors and vivid details that set Van Gogh’s style apart are showcased through the interactive display of images that draw attention to key features of his art. His sweeping depictions of nature, the rain-soaked French countryside or the sun-scorched wheat fields, the intense power and torment of his portraits take on new life.
The large-scale display focuses on fine details, giving a clear insight into the artist’s technique and use of color. Photos and video have also been included to illustrate his sources of inspiration.
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