The Florentine craftsmanship comes into the homes of Americans

FLORENCE, ITALY – The Florentine craftsmanship comes into the homes of Americans, and it does so through the students who come to Florence to study, thanks to the project “I Like florentine crafts” sponsored by Syracuse University in collaboration with the Foundation of Florence for the arts and crafts and the Chamber of Commerce of Florence.

A project that brings together the wise ” know-how” of master craftsmen with the curiosity and attention that typically American students on their travels in Europe and their families who come to visit them (as well as hundreds of Florentine families that host them) show very appreciative.

To act as a “trait d union”, the charming short signature signed by Cinzia TH Torrini, “Florence Art and Craft Capital of the World” presented by the Foundation of Florence for the arts and crafts with the financing of the Chamber of Commerce of Florence. A short film that tells of the author ‘s passion, art, genius, the triumph of beauty that is born from the hands of expert craftsmen.

Thanks to the project florentine I like crafts, the short film will be shown to all American students coming to Florence and their families, visiting for a few days. At the same time, parents and students are taken to visit the city, holding a voucher to buy at favorable prices, exclusive products handmade by Florentine artisans and offered for sale in the showroom of the Foundation.

The discount coupon is also distributed to all the Florentine families that host American boys, so as to convey the passion and attention to the arts and crafts also on the territory of Florence itself. Thanks to the Chamber of Commerce and the Foundation was established this initiative, in the frame of the “Sustainable Project” of the SUF, which is aimed at American students and their families, including those hosts.

“I like Florentine crafts” from Florence with the projections to students in the current semester – will also continue next semester Fall 2014 – and with the discount coupon to be presented at via Giano della Bella. Then the message will cross the ocean, images of artifacts of the artist-craftsmen Florentine ambassadors of beauty , will land at the consulates, cultural institutions and in all places of socialization in the world. Buy a product, knowing the story and the author means to preserve this heritage and become shareholders of a future not approved, to the measure of man / woman.