Touch! the events of women’s fashion in Milan

Touch! (Pitti Immagine)FLORENCE, ITALY – Over 180 collections, 75 new names, a high level of quality and product specialization. From Saturday 25 to Monday, February 27, for the community of top international buyers in Milan for the events of women’s fashion, via Tortona will host Touch! neoZone and cloudnine, the Pitti Immagine salons dedicated to the experimental collections for autumn-winter 2012-2013.

The last edition of “Touch! neoZone cloudnine” saw partecipation by 8,000 buyers and a total of 9,400 visitors. Special projects at this edition: The Neodesigners: talents and emerging brands. To mention a few, including those under the spotlight at this edition: Alessandra Carrer, Angelo Figus, Ermetique, Francesca Zunino, Jn Llovet, Mainelli Contemporary Jewelry, Modi ‘Make Your Style, Mr.Mrs. Shirt, Mrs. Design, Pbcode, Second Base, Tesei Purple, Yes We Dress by Scaglione.

The return of “The Green Closet”: the special project for experimental eco-fashion collections Made in UK The second episode of the exclusive selection of collections from the UK who focus their research on an eco-ethical approach to fashion. A project exclusively to the halls of the Pitti, sponsored by the British Consulate and UK Trade & Investment.

This service showrooms – already successful in September – will be online from the start of the salons, enabling companies and buyers to start negotiations and place orders for the next semester. Moreover, at this edition e-pitti.com will be also presenting its short movie “Lovers Ever”: a special lookbook video, with a strong narrative thread, starring some of the collections from the last Pitti Uomo and Pitti W – some of which are also at Touch! neoZone and cloudnine – which will be shown with a special installation at Touch!.


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