FLORENCE, ITALY – Investing in heritage and culture are essential for change and create outstanding opportunities, national statistics agency Istat announced on Wednesday in its 2015 annual report.
Rome and Florence were listed as the top leaders of areas of great beauty as they host more than 33 million visitors annually, while Rome and Milan were cited as capitals of cultural entrepreneurship.
“Istat confirmed what traders said a long time. That is, cultural heritage is a great tool for country development of the country”, Culture Minister Dario Franceschini said during a press conference. The report included a dedicated cultural heritage chapter which analyzed how “natural and artistic heritage, history, culture, local tradition, quality of life represent real opportunities for [Italian] territories” and said that “the culture of beauty and tradition combine together to create extraordinary growth and development opportunities for the whole country” .
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