The city moves to extend and tighten rules aimed at protecting the historic centre, limiting new food and retail activities and restricting relocations in sensitive areas.
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The city moves to extend and tighten rules aimed at protecting the historic centre, limiting new food and retail activities and restricting relocations in sensitive areas.
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Retail decline continues across Tuscany, while tourism-related businesses expand, especially in Florence’s historic centre.
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Physical shops are expected to benefit more than online sales.
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For Florence, the start of the 2026 winter sales is not just a commercial date, but a practical moment for residents, students, and visitors to navigate the city’s retail scene.
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Fewer crowds, longer sales and rising awareness shape Italy’s approach to Black Friday.
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Florence’s luxury fashion district is now illuminated for the holidays, with archways of LED lights.
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A new micro-bookstore is opening in Via dei Serragli: only books, no wine, no coffee and no food.
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International pop icon Madonna chose Tuscany to celebrate her 67th birthday, spending the day between Florence and Siena.
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Though tourists enjoy the surprise and discounts, many local workers have mixed feelings.
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Nearly €59 million in sales expected in Florence, plus tourist spending.
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