Tuscan Wines 2025: Excellent Harvest, Market Challenges

The 2025 grape harvest has begun across Tuscany, with producers in Montalcino and Scansano reporting healthy vineyards and excellent prospects for quality, though slightly smaller yields.

In Montalcino, the Brunello consortium noted vineyards in good health and grapes maturing evenly, with expectations for balanced, expressive wines. Production is forecast to be slightly below the five-year average, consistent with the region’s policy of reduced yields to maintain high quality.

In Scansano, where Sangiovese grapes are being harvested for Morellino, conditions point to wines of outstanding quality. Quantities are expected to be lower than last year, but the local consortium views this as positive given current global challenges. The president stressed the need to avoid alarmism about declining wine consumption, recalling that such downturns have occurred before, and emphasized the importance of countering prohibitionist trends with clear communication about wine’s cultural and social value.

These regional reports reflect a national trend. According to figures presented by Unione Italiana Vini, Assoenologi and ISMEA, Italy’s 2025 harvest is expected to reach 47.4 million hectoliters—an 8% increase on 2024—putting the country back in line with recent averages. The quality of grapes is judged very good to excellent in almost all areas, with Tuscany highlighted for its balanced ripening and promising aromatic potential.

Yet the market remains fragile. The sector continues to face weak demand, high stock levels and the ongoing impact of tariffs on exports to the United States, a key market for Tuscan wines. At the same time, local consortia are looking ahead with optimism, investing in new markets abroad and preparing for major events such as Anteprime di Toscana (13–20 February 2026), when international journalists will once again gather in Florence and across the region to preview the latest vintages.

For Florence and Tuscany, the 2025 harvest offers reassurance: quality remains strong, the global reputation of the region’s wines is intact, and producers are navigating uncertainty with a mix of tradition, resilience and forward-looking strategies.

Support Florence Daily News

Florence Daily News is an independent news site covering the stories, culture, and life of Florence and Tuscany. We don’t rely on clickbait, invasive or hidden advertising, or paywalls. Instead, we believe in quality journalism that respects our readers and serves those who care about thoughtful, local reporting.

If you value our work, consider supporting us with a donation.

Donate securely via Stripe below.