From February 21 to 23, the Palazzo dei Congressi in Florence will once again host tourismA, the premier event dedicated to archaeology and cultural tourism. Organized by Archeologia Viva, the fair offers an engaging program featuring exhibitions, workshops, film screenings, virtual reality experiences, and roundtables with renowned experts. Among the notable guests expected this year are Alberto Angela, Syusy Blady, Vittorio Sgarbi, and Mario Tozzi.
Visitors will have the opportunity to immerse themselves in hands-on experiences that bring history to life. From tasting the drink of Roman legionaries to simulating an archaeological dig, engraving Egyptian cartouches, crafting Roman mosaics, and even learning ancient fire-starting techniques, the event promises an interactive journey through time. Special workshops will also be available for schools, making archaeology accessible and exciting for younger generations.
One of the highlights of this edition is the presentation of the recently discovered Ercole di Montaione, a stunning 50-centimeter marble statue found last summer in the Valdelsa area near Florence. The sculpture depicts Hercules in a moment of rest, holding his club, draped in a lion’s skin, and standing over the head of a bull. This remarkable find adds to the rich archaeological heritage of Tuscany and will be revealed to the public at the fair.
Another major attraction is the exclusive reconstruction of the tomb of Nefertari, one of ancient Egypt’s most magnificent burial sites, which has been closed to visitors for years. This multisensory exhibition will allow attendees to explore the tomb’s atmosphere while experiencing the scents of the Pharaohs, recreated by master perfumer Meo Fusciuni.
The event will also focus on the role of archaeology in fostering cultural dialogue. The session “Archaeology Without Borders” will explore how historical heritage can help strengthen identity and connection among different communities. This theme is exemplified by Amara Doukoure, an African Muslim guide who introduces visitors to the Catacombs of San Gennaro in Naples, demonstrating how diverse perspectives enrich cultural interpretation.
International archaeological missions will be another key topic, with Italian teams sharing insights from their research in Iraq, Azerbaijan, Turkey, Morocco, and Oman. The fair will also host the third edition of the GIST ACTA – Archaeological & Cultural Tourism Award, recognizing individuals and institutions that contribute to the appreciation and promotion of cultural heritage.
With an extensive program that blends discovery, education, and innovation, tourismA 2025 reaffirms its role as a must-attend event for archaeology enthusiasts, professionals, and cultural travelers alike. Florence once again becomes a meeting point for the past and the future, celebrating the enduring legacy of ancient civilizations.