FLORENCE, ITALY – From Friday 11 to Sunday 13 September 2015, the Stazione Leopolda will host Pitti Fragranze. The international fair that brings the world’s finest artistic perfumery to Florence is a Pitti Immagine production. The outstanding observatory looking at the galaxy of scents, Fragranze presents the most exclusive essences, the finest artisan quality, wellness products, cosmetics and sophisticated accessories made by more than 270 of the world’s best names in the industry.
Every year in September, the greatest names and the world’s most prestigious noses gather in Florence to discuss what’s happening on the olfactory scene and the myriad links between fragrance and contemporary lifestyles.
Starting from the concept that the language of color is also one of the basic “codes” of the world of fragrances, this edition of Fragranze will light up in Pitticolor, as a hymn to color and its enormous expressive power, and tying in with That’s Pitticolor!, the theme of the Pitti Immagine summer trade fairs. The new layout, designed by Alessandro Moradei will be a true Kaleidoscope of Scents: a totally new itinerary that will lead visitors into a kaleidoscopic experience of fluid reflections and refractions, plays of light and surprising forays into color.