FLORENCE, ITALY – Pitti Immagine Uomo 87, the key international trade event showcasing men’s fashions and contemporary lifestyle trends, will be held in Florence from 13 to 16 January 2015. Here are just some of the many events taking place during Pitti Uomo at the Fortezza and around town.
At the Fortezza, Tuesday, 13 January at the GazzaLook Lounge – the area sponsored by La Gazzetto dello Sport will host the presentation of the new jerseys for the Giro d’Italia 2015; Happiness will feature a double-header with the launch of the Happiness for Havana Club capsule collection and a workshop on the world of fashion bloggers and live blogging. Wednesday, 14 January: the presentation of the Bogner 2015/16 F-W collection, with an event at the stand; the press day to be held by Harry’s of London to launch the new collection; the meeting with the press organized by Husky; and the cocktail party hosted by a key name in high-performance clothing like North Sails.
“Fashion in Evolution. A Turkish Leather Story”, Turkish Leather Brands presents a joint-project with L’Uomo Vogue and a special capsule collection by Andrea Incontri.
On Tuesday evening, 13 January, Palazzo Capponi will be the setting for the project staged with L’Uomo Vogue to celebrate the creativity of the Turkish fashion industry with a focus on leather items, with the presentation of a capsule collection of leather garments designed by Andrea Incontri and made entirely in Turkey. In addition, a special Art Book supplement to the September issue of the magazine will feature a selection of Turkish designers and their leather creations: Aslı Filinta, Bora Aksu, Ece Gozen, Emre Erdemog ̆lu, Gul Agis, Hakan Yıldırım, Tuba Ergin and ZeynepTosun.
Wednesday, 14 January at 6.00pm, at the Spazio Alcatraz of the Stazione Leopolda, the evening event hosted by Furla for the world-launch of the men’s accessories collection;
Tuesday 13 January, Maserati will celebrate its 100 anniversary with La Martina, presenting the co-brand capsule collection at the Fortezza, and in town, with an evening finale-party and the “Maserati Centennial Polo Tour” award – the world tour for the Trident’s hundredth birthday.
Monday, 12 January, the Salvatore Ferragamo event “L’eleganza di una vita: storia di un gentiluomo d’altri tempi” with special guests Giancarlo Giannini and Peppe Servillo; and the cocktail party for the launch of the new issue of Firenze Made in Tuscany.
Then, to celebrate the tenth edition of Firenze4Ever, the festival organized by the Luisa Via Roma fashion store dedicated to the world’s best fashion bloggers, there will be a dinner and exclusive party at the Manifattura Tabacchi in Florence.
Wednesday, 14 January, the opening of the first Margaret Howell boutique in Italy – in Piazza Goldoni; the Mesaggerie fashion show featuring the 2015-16 F/W men’s collection at the Stazione Leopolda; the cocktail-event hosted by Dutch Tour at the Hotel Savoy; and the cocktail reception for the opening of the Aquazzura boutique on Lungarno Corsini.
Still on Wednesday, 14 January, Stefano Bemer will be presenting BeShoes symposium and BeSpoke Night.