The choice of the Florentine company Antinori is listed for several reasons: product quality, the prestige of the brand and the clarity of corporate objectives.
The data shows that “Antinori is also the first wine brand even for respondents living outside of Tuscany. Other brands that received considerable interest are Frescobaldi, Zonin, Castello Banfi and Ferrari.”
The prestige of a company and the value of its brand influence not only consumers, but also business operators who prefer to work in companies with the strongest brand.