Pitti, it’s graphic time at the Fortezza da Basso

Not only fashion at the new edition of Pitti Immagine Uomo. Graphic design and a tribute to the field of visual communications and its ability to transpose the present into symbols, shapes and feelings often even faster than fashion is the main theme of Pitti Uomo 81, that start today at Fortezza da Basso, Florence, Italy. With a careful eye always focused on developments in graphics, Pitti Immagine is offering the field’s newest currents an opportunity to express themselves at the world’s greatest fashion event with its huge outdoor spaces.

Fourteen young international graphic designers, selected by Giorgio Camuffo, will express their views of the future through one word that they will translate into an image or a logo. The Words of The Future, this vocabulary of images will be the fair’s own new clothes and will be staged in a special setting in the forecourt of the Fortezza da Basso. The architect Oliviero Baldini will transform The Words of the Future, this vocabulary of images, into the new skin of the fair, putting it on stage with a special mobile setting in the forecourt of the Fortezza da Basso and variations and contamination into other sections of the path.