FLORENCE, ITALY – The Gucci Garden inside the historic Palazzo della Mercanzia, which housed the Gucci Museo, has been opened in Florence, Italy.
Conceived by creative director Alessandro Michele, the newly designed space features a store with one-of-a-kind items, the Gucci Osteria da Massimo Bottura, a restaurant by three-Michelin-star chef, and the Gucci Garden Galleria exhibition rooms curated by critic Maria Luisa Frisa.
The museum is divided into three sections: a gallery, a boutique, and a restaurant.
The ground floor hosts the boutique, selling limited edition or one-of-a-kind Gucci items created specifically for the Gucci Garden and inspired by the label’s collections.
The rooms are dedicated to various aspects of the brand, from its double-G logo and icons such as its mocassins, horsebit loafers, and the green-and-red striped ribbon, to historical documents, examples of nature and animal-inspired designs, and even a short film on the myth of Hercules.