FLORENCE, ITALY – Pitti Uomo 84 is redrawing the map of contemporary menswear and of the fair itself, focusing even more on the products and looks that are leading today’s markets.
From the brands featured in the Main Pavilion, through the collections at Futuro Maschile, Touch! and L’Altro Uomo to I Play, the newest addition to the roster, men’s fashions find their most perfect, innovative and market-oriented showcase in Florence.
One of the major innovations at this edition is that Pitti W will be moving to a strategic location on the Fortezza grounds, in ever closer synergy with the Pitti Uomo sections presenting the most cutting-edge looks. There will be about 1043 brands at Pitti Uomo plus 64 women’s collections at Pitti W.
As proof of the fact that Pitti Uomo is becoming increasingly international we can say that that our foreign exhibitors – from 30 different countries – account for 40% of the vendors. This international scope is also reflected in the buyers: of the more than 30,000 visitors who attended the last summer edition of the fair, nearly 18,000 were buyers representing the world’s major large and small retailers.
