“Firenze gelato festival” is an event for adults and children. These are the days in which the Festival will be back to invading the town and enhancing the origins of the frozen dessert in the cradle of the Renaissance.
This year’s theme, ice-cream, food and culture will be laid out in some big side events, which will focus on the culture of Italian ice cream. On the one hand, the focus will be placed on the history of ice-cream and on the context in which it was born in Buontalenti’s Florence; on the other hand, attention will be given to exploring the success of the frozen dessert, which can be retraced through the machines and techniques of its production.
“Firenze gelato festival” establishes itself as a unique event at the national level, dedicated to the Made in Italy standard of excellence, and able to attract a general public who is fond of the quality of the frozen dessert. It is the mirror of Italy’s highest gastronomic culture, which unites the quality of the ingredients, refinement and innovation to create the top-quality Italian ice-cream.
At the 2012 Firenze Gelato Festival edition, those who have just decided to become an ice-cream maker, and may have studied at school to make this dream come true, will have the opportunity to present their ideas and skills. The initiative has a double purpose: assure a future of success to the young generation, and ensure that the winning tradition of the Italian ice-cream goes on being the reference model in the world.