FLORENCE, ITALY – A Van Gogh multimedia exhibit will open in Florence next summer to redefine a traditional museum experience by projecting high-definition images of Vincent Van Gogh’s masterpieces in larger-than-life scale.
The show’s unique setting is the deconsecrated church of Santo Stefano al Ponte near Ponte Vecchio. The exhibit will open on August 1st, 2021 as an ideal opportunity to appreciate the works of the great artist.
The purpose of this type of exhibition is to emotionally engage the audience. It is a 60-minute digital story, developed by means of 360-degree multi-projection of ultra-high definition images and the diffusion in Dolby HD of a compelling original soundtrack: a mixture of museum and cinema experience.
Together with Van Gogh, the artists included in the exhibition are: Paul Cézanne, Paul Gauguin, Henri de Toulouse-Lautrec, Chaïm Soutine and the Tuscan Amedeo Modigliani.
The vibrant colors and vivid details that set Van Gogh’s style apart are showcased through the interactive display of images that draw attention to key features of his art. His sweeping depictions of nature, the rain-soaked French countryside or the sun-scorched wheat fields, the intense power and torment of his portraits take on new life.
The large-scale display focuses on fine details, giving a clear insight into the artist’s technique and use of color. Photos and video have also been included to illustrate his sources of inspiration.
