Florence will support the Earth Hour 2012

FLORENCE, ITALY – Hundreds of millions of people, businesses and governments around the world unite each year to support the largest environmental event in history – Earth Hour. More than 5,200 cities and towns in 135 countries worldwide switched off their lights for Earth Hour 2011 alone, sending a powerful message for action on climate change. It also ushered in a new era with members going Beyond the Hour to commit to lasting action for the planet. Even the city of Florence will participate to this global event. The Earth Hour 2012 will be held Saturday 31 march at 8,30 pm.

In 2006, WWF-Australia inspired Sydney-siders to show their support for climate change action in the first ever Earth Hour event. It showed that everyone, from children to CEOs and politicians, has the power to change the world they live in.

In 2011, Earth Hour saw hundreds of millions of people across 135 countries switch off for an hour. But it also marked the start of something new – going Beyond the Hour to commit to lasting action on climate change. And with the power of social networks behind the Earth Hour message, we hope to attract even more participation so we can build a truly global community committed to creating a more sustainable planet.