FLORENCE, ITALY – From Friday 2 March to Sunday 4 March 2012, Florence Convention Bureau and Firenze Fiera arranged a familiarization trip dedicated to high-level MICE operators to promote congressual and accommodation facilities of Florence. The 34 buyers, belonging to important agencies and companies that organize national and international events, came from UK, Germany, Switzerland, Netherlands and Belgium.
The initiative has been a great occasion to show convention centres, hotels, restaurants, museums and monuments of the city: FCB offered a three days programme with workshops, pleasant team buildings and touristic itineraries through antique Florentine palaces.
The workshop was a significant occasion for the 23 FCB partners who joined the fam trip to meet the foreign buyers and build future working collaborations: a full day that ended with a fantastic dinner at Sala della Scherma of Fortezza da Basso. The team building of the second day was founded very funny and constructive at the same time: nice walks and team games in the historic Florence helped the partecipants to create a confidential atmosphere and appreciate the rich meeting industry of the city.
The collaboration of prestigious hotels and local companies involved in the MICE sector offered a very important support to FCB and a fantastic hospitality to the visitors: this fact exalted further the Florence image as a tourist destination of excellence.