FLORENCE, ITALY – A new area to welcome customers of high speed trains of Trenitalia: in the new FrecciaClub lounge at Santa Maria Novella station, in the center of Florence, Italy, the customers will find a comfortable and hospitable enviroment on top of free of charge services. The entrance is allowed to Gold and Platinum Cartafreccia holders only. Furthermore, on Trenitalia personnel demand the card holder must show a valid ticket for a daily journey or must purchase a ticket at the FrecciaClub ticket office.
Frequented by 160 thousand persons per day, 59 million per year, Santa Maria Novella is a “main” station located right inside the city centre, in piazza della Stazione, and a primary hub in Firenze’s public transport system. It hosts over 400 trains per day and is a major intersection point for many bus and taxi lines.
Through the years, box-partitions and extensions for commercial facilities and services have been installed in the Firenze station that have considerably reduced the perception of its spatial harmonies and detrimentally affected significant portions of this important and both historically and architecturally very valuable building complex. According to “Grandi stazioni”, the new project – designed by Marco Tamino – foresees in the first place the restoration and valorisation of its spatial values and historic finishings by eliminating all the cluttered additions accumulated through the years.