FLORENCE, ITALY – From 8th to 10th March 2014, the Stazione Leopolda in Florence will once again host Pitti Taste 9, the fair dedicated to excellence in taste with 300 exhibitors for three days of tasting, discoveries, shopping and special events.
The event is presented by Pitti Immagine, in cooperation with Gastronaut Davide Paolini. It is dedicated to excellence in taste, food lifestyles and table design.
Taste has made a name for itself as the Italian salon dedicated to quality food and drink. It is here, amidst foods, wines, unique items and ideas that the world’s finest in the field of haute gastronomie and the ever growing audience of foodies, in search of products, inputs and new delicious passions to nurture, get together. And, in addition to the novelties and events at the Stazione Leopolda, the “off-site” program, FuoriDiTaste is back with its packed calendar of wine-food events around town. For one week each year taste takes over Florence, and Florence becomes one with Taste.
There will be 300 firms participating in this edition (up from last year’s 283, and with about 55 new exhibitors). They have been selected among niche producers of excellence from all over Italy: they will be presenting their products and innovations at the Stazione Leopolda and the Alcatraz Area, in a special setting designed by architect Alessandro Moradei.
“Taste is steadily becoming the key event for the high-end food and restaurant industries and for a wide audience of people interested in and enamored of quality foods”, says Agostino Poletto, deputy general manager of Pitti Immagine. “It is a journey of senses and ideas, a discovery tour of the many ways we express and experiment with taste today. In past editions, we have paid tribute to the protagonists of taste, and then to the places where food is featured, this time, Pitti Taste is launching the theme of the Fabbrica del Gusto – Flavor Factory, with the creative talents of Gianluca Biscalchin, one of today’s most original food-and-wine illustrators. Our aim is to celebrate the work, experience and skill of our food craftspeople – between tradition and innovation. Why? Because each edition of Taste is a platform for new ideas, the freshest trends of the moment – the trends that will make people talk and that will become the lifestyles of tomorrow. Because Taste not only presents the “best of best” of fine Italian foods, it emphasizes its enormous value to the cultural system: food is a serious thing, but at the same time it is ideas, entertainment and fun.”
The Flavor Factory is this edition’s main theme: excellent foods do not come about by accident: behind each one there is lots of experience, work and care. The food crafters at Taste are “heroes” of goodness, day after day they do their best to create their great little masterpieces. The Flavor Factory is a tribute to these masterpieces that give us the gift of pure joy: gastronomical delights. The Flavor Factory is the main theme of Pitti Taste 9, and the inspiration for the poster by Gianluca Biscalchin – long- standing food journalist and one of the most talented food illustrators on the Italian publishing scene today, and for the setting designed by architect Alessandro Moradei.
￼￼And here is the Taste menu:
– Taste Tour is the tasting itinerary – featuring products by the 300 participating firms to become acquainted with and learn more about our country’s gastronomic treasures; discoveries, traditions and innovations: from trout tartare with honey, to handmade pasta by Italians major pasta producers, to mixed pickled vegetables, from the truffle flavored crema di parmigiano, to pecorino cheese flavored with grape skins, from codfish sauce and saffron and angler liver, all the way to apple strudel compote and panettone with Sicilian pistachios and white chocolate, with a stop along the way to taste chili pepper preserve and quince juice…and lots more!
– Taste Tools, is the area devoted to food and kitchen design items – tools for the chef and anyone who loves to cook – clothing, technical and professional equipment for the kitchen;
– Taste Shop, this is the store featuring exclusive foods – with over 1,700 items in the catalogue and more than 25,000 items sold at the last edition. This is the place to buy the products displayed – and tasted – along the way;
– Taste Ring & Taste Events, is the cultural-gastronomic arena, the place for debates and ideas orchestrated by the Gastronaut, Davide Paolini. Here, the top experts from the world of food challenge each other on the most curious topics related to contemporary eating, food and taste, interpreting what is happening today and anticipating future trends. Plus there is a packed calendar of events – exhibitions, book presentations, cookery competitions organized by Pitti Immagine and the exhibitors, with the spotlights shining on the protagonists of the world of taste.
Over 13,500 people attended the 2013 edition of Pitti Taste. Of these 3,500 were buyers and members of the trade (up 6% from the previous year, with a 38% increase in the number of foreign buyers who came from more than 40 countries). The three days of Taste met with great interest on the part of the domestic and international press and TV networks and the many events around town, as part of the FuoriDiTaste program, enjoyed huge success among the general public.
TASTE opening hours: for members of the trade and enthusiasts
To facilitate working the fair, TASTE has set aside a dedicated time frame just for members of the trade: from 9:30 a.m. to 1:30 p.m. on Saturday 8 and Sunday 9 March.
The fair is open to general public from 1:30 to 7:30 p.m. on these days and from 9:30 a.m. to 4:30 p.m. on Monday, 10 March.
Tickets: General public 15 Euro Members of the trade 10 Euro