From Friday 2 March to Sunday 4 March 2012, Florence Convention Bureau and Firenze Fiera arranged a familiarization trip dedicated to high-level MICE operators to promote congressual and accommodation facilities of Florence. The 34 buyers, belonging to important agencies and companies that organize national and international events, came from UK, Germany, Switzerland, Netherlands and Belgium.

On 23 February 2012 the big event “ExMeetEX 2012” will start. The trade fair is organized by Oficina del Turismo with the support of Toscana Promozione and Firenze Convention Bureau and it will be an important opportunity for the international MICE demand and the most prestigious Italian locations.