FLORENCE, ITALY – Chianti Classico sales up 10% in 2012, thanks mainly to exports. An upward trend that’s consolidated after somewhat smaller growth in 2011 (+4% from 2010). The United States, Germany and Canada are, in order, the Black Rooster’s biggest markets.
A 2012 with a plus sign for Chianti Classico, which closed the year with a comforting 10% more bottles sold thanks mainly to exports, which reached an 80% share of sales. A result that consolidates the growth trend in recent years and accompanies the Black Rooster to the “Chianti Classico Collection”, the preview of the 2012 and 2011 Chianti Classico vintages and 2010 Riserva at the Stazione Leopolda in Florence.
Once again the decisive element for Chianti Classico’s growth was exports, in 2012 reaching 80% of sales, as happened in all of Italy’s main wine districts. This is a solid “base” that in future promises to give the Black Rooster denomination a reassuring certainty in sales, enabling it to look to the future with at least moderate optimism in spite of the fact that the global economy is still in a delicate state.